“Of course I know my clients,” I hear you say. But have you truly profiled them and pulled them apart?
Whether they are a regular referrer to your business or your top client, if you want to grow your business, you want more of them. But increasing these clients means you really need to know what makes them tick.
Here’s an exercise for you. Think about your target market. Now think about the best two or three clients (or referrers). Give them each a name. Ask yourself the following questions specifically about each one:
1) What problem do you solve for them?
2) What do you want them to do with you?
3) Why do they come to you?
4) Where are they? Are they online? At an association? At a particular type of firm?
5) Who do they trust?
Try this and see if that gives you a slightly different perspective on your target audience and the marketing you do to attract them. If you would like some help with your marketing and communication strategy, let us know and we’ll take you there. But make sure you are not afraid of heights!