In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer!
Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’s post describes. I too, am not ashamed of what I do, but believe public relations is so much more than media relations and managing swish parties.
In reality, I rarely do either of these.
My elevator pitch is usually that “I am a corporate writer and communicator and work with professional services organisations – like lawyers, accountants and financial advisers – to develop their communication and marketing strategies.
In this role, I do A LOT of writing to ensure their messages get across to their target audience.” In an academic sense, this is actually what public relations is. It’s about effectively and efficiently getting your message across to your audience through what ever medium is necessary. And there’s plenty of mediums:
- newspapers, radio and TV stories known as media relations
- social media
- corporate website and blogs
- corporate brochures
- white papers
- conference presentations and stands
- books and booklets
- banners and gifts
- lunches, seminars and events
- emails and letters
- and the list goes on
If you would like any help with your communication strategy, with your corporate writing and with communicating your message to your target audience, please give us a call.