Communicate quality content, don’t just fill a quota

Many companies are being encouraged to communicate to target audiences using social media tools such as Twitter, facebook, LinkedIn.

And for most businesses, they can be tailored to make a great additional tool for our communication and marketing toolbox.

However, some  businesses are being told that they must send a certain number of tweets on Twitter per day or posts on facebook per day to be effective.

While frequency is important to build your profile and stay relevant and current in the conversation, filling a certain ‘quota’ without having anything valuable to say can be be detrimental to your profile. Your communication can simply be annoying and irrelevant.

It is important that your communication strategy – whether it is social media or other tools like your website, corporate brochure or media relations – is driven by quality content, not by filling a number of tweets that you must write.

With quality content and a small commitment of time and effort, your social media communication will be valuable and effective.

For more information on integrating social media into your communication, please contact us.