Us
With more than 25 years each working in business to business marketing and communication, Merrett and Caroline focus on working with industry associations and professional services firms – lawyers, accountants, financial advisers and property. We understand these industries, develop their profiles and generate fresh ideas and content that will get noticed.
We are an extension
of your business
For clients with internal marketing or communication staff, we can slide in to provide specialist skills or an extra hand for projects as an extension of your business. This gives you the ability to focus on what you do best.
For clients without marketing or communication staff, we learn your business quickly and can become your internal department. We can develop complete communication strategies and help you build relationships with your internal and external stakeholders.
We love to
write content
Our writing experience is extensive. And for most businesses, content is king. From crafting corporate websites and developing brochures and newsletters, to researching and developing white papers and conducting plain language reviews.
With experience working in the media, we know what makes news and where to pitch it. We won’t waste your time drafting media releases that never see the light of day.
“Consistency is king in PR. No matter how good your message or how often it’s repeated, if it’s different from person to person then no-one will remember it.”
With more than 20 years in the industry, Merrett began her career as a journalist. She understands the media, what makes news and where to pitch it. She knows that a client’s message needs to be clear and concise.
“Writing clear and concise content is a PR professional’s treasured talent, but one that many lack. Businesses with clear and engaging communication will soar above their competitors.”
Caroline’s communication and marketing career spans more than 20 years. She specialises in strategy and content for professional service firms in areas such as law, accounting, financial services, insurance, real estate, and health.