You took the time to understand our product and quickly recognised how we should present ourselves in the market. You obviously undertook some considerable research of the data and documents available. Particularly, you captured relevant information and images which you have used to great effect.
Thank you for looking after us and I enjoyed working with you. Congratulations on a job well done. Barry Cox, Director, Green Plus Australia
The situation – Green Plus Australia
Green Plus Australia was a new business in Australia, established to distribute the innovative liquid combustion catalyst Green Plus which blends with fuel to build a more sustainable future for Australians by improving the environmental balance. Directors Mark McSweeney and Barry Cox were referred to Caroline Thurlow to discuss the initial marketing / branding strategy for the business and set up all the necessary platforms to begin trade.
Mark, Barry and the other Green Plus Australia directors met with Altitude to discuss the business. We covered the background of the company and the directors, goals and objectives, market opportunities and target market analysis, etc. After producing a brief proposal and strategy, Altitude set about to establish the following:
- Website domain and email setup
- Logo design and brand development
- Marketing collateral including business cards, stationery, email signatures, etc
- Website design brief and design including developing all the content
- Product packaging including barcoding
- Factsheet and profile development
Green Plus Australia has a strong and professional brand presence and is growing solidly in the Australian market. The company continues to develop their marketing and sales strategies with their growth. We look forward to continuing to work with them as needed to assist with their growth.