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Quote from Dan Bottrell, partner, Jones Mitchell Lawyers
The situation – Jones Mitchell Lawyers
Jones Mitchell Lawyers is the largest law firm in Queensland practising exclusively in family and relationship law. With Altitude’s expertise and knowledge in family law, Jones Mitchell partner Dan Bottrell approached Merrett and Caroline to assist with developing a marketing strategy to consolidate and strengthen the firm’s position in the increasingly competitive marketplace.
Our solution
After initial meetings, Altitude teamed with BlueWire Media director Toby Jenkins and team to develop the right marketing strategy for the firm’s target market and personality. The firm is well-known for resolving complex family law matters and providing excellence in family law to clients and other lawyers. The firm’s lawyers also hold dear the importance of dignity and respect of clients when they are experiencing one of the most difficult times of their life – separation and divorce.
The strategy included:
- developing clear key messages and unique selling propositions
- a new interactive and modern website
- video production
- content marketing development including a regular blog, e-news
- integrating the CRM Highrise to drive referrer relationships
- social media plan and implementation – Facebook and LinkedIn
- brochure development
- media publicity in targeted publications
- advertorial and advertising
- a relationship building program for individual lawyers
The outcome
Jones Mitchell remains one of the largest firms practising exclusively in family law in Queensland and is well-respected among its peers, other lawyers and other professionals. The firm’s marketing well reflects this position and its professional image. Altitude continue to work with Jones Mitchell Lawyers as required to assist them with their marketing activities and strategic direction. Check out FLPA’s website to get a taste of what Caroline and Merrett have developed and manage ongoing.