The situation – Little Black Book
Anne Fuchs was running her own business Pinnacle Practice advising financial advisers when she came up with the idea to write a white paper for financial advisers. Knowing Caroline had ghost-written many white papers for financial advisers and had a strong background in working in the financial services industry, the two met to discuss the possibilities.
After throwing around some different ideas for documents and what would appeal to the audience, the two emerged with ‘The Little Black Book’ series and set about writing.
With Anne’s brains trust of the industry, and Caroline’s strong writing background and knowledge of the industry, the two worked quickly and efficiently to produce ‘The Little Black Book – the field manual to choosing your dealer group’ and later ‘The Little Black Book – the field manual to choosing a platform’. Both are highly targeted, but so well produced that Money Management magazine agreed with Anne to take on the production of the manual and send out with its 16,000 subscriptions.
Caroline will continue to work with Anne to produce more in the ‘Little Black Book’ series which further cements her expertise as a corporate writer and her knowledge of the financial services industry.