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Blog

Home Articles posted by Caroline Thurlow

Are you over-communicating? Find the frequency sweet spot

By Caroline Thurlow | Content marketing, Professional services marketing | 2 comments | 2 September, 2015 | 0

Social media and online communication means business people can send messages to target audiences more easily than ever before. Although this opens up lines of communication, it can also mean your message can get caught up in a whole lot of communication noise and not really be heard at all. When writing blogs or e-newsletters,Read more

Communicate quality content, don’t just fill a quota

By Caroline Thurlow | Communication strategy, Professional services marketing | 0 comment | 2 August, 2015 | 0

Many companies are being encouraged to communicate to target audiences using social media tools such as Twitter, facebook, LinkedIn. And for most businesses, they can be tailored to make a great additional tool for our communication and marketing toolbox. However, some  businesses are being told that they must send a certain number of tweets onRead more

It’s beginning to look a lot like Chistmas

By Caroline Thurlow | Altitude Public Relations news, Professional services marketing | 0 comment | 20 December, 2014 | 0

Well Christmas is almost upon us again. And after another busy year for us all, it’s the time for storms, the beach and of course the beautiful Christmas beetles are out again. Although these little guys conjure up nothing like like the beauty and high flying images that our logo bird – the hummingbird –Read more

Why I don’t tell people I’m in PR!

By Caroline Thurlow | Communication strategy, Content marketing, Media relations, Professional services marketing, White paper writing | 0 comment | 5 December, 2014 | 0

In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer! Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’sRead more

Do you really know your target market?

By Caroline Thurlow | Altitude Public Relations news, Communication strategy | 0 comment | 30 September, 2014 | 0

“Of course I know my clients,” I hear you say. But have you truly profiled them and pulled them apart? Whether they are a regular referrer to your business or your top client, if you want to grow your business, you want more of them. But increasing these clients means you really need to knowRead more

What’s a value proposition?

By Caroline Thurlow | Professional services marketing | 0 comment | 9 December, 2013 | 0

Only a few decades ago, branding used to be the domain of consumer products like food and fast-moving consumer goods.  But today, brands are pervasive in every industry particularly professional service organisations. Luckily, we have many clients in professional services who are fully aware of the need to build and nurture their brand to remainRead more

Spreading the word on two great causes

By Caroline Thurlow | Client news, Media relations | 0 comment | 14 October, 2013 | 0

Altitude Public Relations is pleased to promote two great-purpose events: CityHeart’s Green Heart Fair held on Sunday October 13 and Bicycle Queensland’s Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20. Both with key messages of sustainability and health and fitness, Caroline and Merrett enjoyed spreading the word about these two greatRead more

Lost in translation 7 – Wordiness

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 30 September, 2013 | 0

In this last post in a series about the impact word choice has on how effectively your message is received, we look at wordiness including verbosity, redundancy, and superfluity. Verbosity is using big pompous words. Redundancy is using words that say the same as another word. While superfluity is a bit like gobbledygook, using unnecessaryRead more

Lost in translation 6 – Archaic words

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 16 September, 2013 | 0

In the second last post in a series about choosing the right word when communicating, we look how archaic words are still appearing in many business’s writing, particularly standard letters. Archaic words are words and phrases that were once used regularly, but are now less common. Of course, the English language continually evolves, and possiblyRead more

Lost in translation 5 – Euphemisms

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 2 September, 2013 | 0

Euphemisms are words and phrases that soften hard expressions and create an air of politeness. Different industries have different euphemisms, and not all are bad. However, we recommend you apply the same rules to euphemisms as you do for cliches: use them if they add value to your writing. Don’t use them if they detractRead more

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Recent Posts

  • Are you over-communicating? Find the frequency sweet spot
  • Communicate quality content, don’t just fill a quota
  • What makes you newsworthy?
  • It’s beginning to look a lot like Chistmas
  • Why I don’t tell people I’m in PR!

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