Blog

Clients frequently come to us with a story they think should make headlines. However, what you might think would be of interest to others may be difficult to sell to a mass audience. Within the context of a rapidly changing media landscape, the definition of news is a constant. The old Journalism 101 mantra ofRead more

In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer! Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’sRead more

Whenever I meet somebody new, at some point the conversation turns to “What do you do?” The question always fills me with dread and a familiar knot forms across my stomach. It’s not because I’m ashamed of what I do, but rather because I know it’s difficult to explain in layman’s terms to people whoRead more

Clients can often get caught unawares when a journalist calls. Sometimes they get flustered and feel compelled to answer questions on the spot. For this reason it’s best for an interview to be postponed momentarily so that you have time to gather your thoughts and research any information necessary. Don’t be afraid to buy timeRead more

Altitude Public Relations is pleased to promote two great-purpose events: CityHeart’s Green Heart Fair held on Sunday October 13 and Bicycle Queensland’s Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20. Both with key messages of sustainability and health and fitness, Caroline and Merrett enjoyed spreading the word about these two greatRead more

Entries are now open for the Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20. For the third year running, Altitude Public Relations will be working alongside Bicycle Queensland to raise awareness of the biggest bike ride in Queensland’s event calendar. As well as taking on their own fitness challenge, riders willRead more