In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer! Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’sRead more
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If you compiling information for a white paper writer or completely writing it yourself, remember these little details. They will help ensure your paper hits the mark. Watch the length – Ideally, white papers should be between six and 12 pages long. Too short, and your paper risks being seen as too flimsy and lightRead more
White papers are fast becoming a powerful marketing tool in many industries, but particularly in financial planning and wealth management. They are also an extremely valuable way to research into and build your own understanding of the key issues that face your target client base. White papers are an invaluable support to get you closerRead more