Blog

Social media and online communication means business people can send messages to target audiences more easily than ever before. Although this opens up lines of communication, it can also mean your message can get caught up in a whole lot of communication noise and not really be heard at all. When writing blogs or e-newsletters,Read more

Many companies are being encouraged to communicate to target audiences using social media tools such as Twitter, facebook, LinkedIn. And for most businesses, they can be tailored to make a great additional tool for our communication and marketing toolbox. However, some  businesses are being told that they must send a certain number of tweets onRead more

Clients frequently come to us with a story they think should make headlines. However, what you might think would be of interest to others may be difficult to sell to a mass audience. Within the context of a rapidly changing media landscape, the definition of news is a constant. The old Journalism 101 mantra ofRead more

Well Christmas is almost upon us again. And after another busy year for us all, it’s the time for storms, the beach and of course the beautiful Christmas beetles are out again. Although these little guys conjure up nothing like like the beauty and high flying images that our logo bird – the hummingbird –Read more

In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer! Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’sRead more

Whenever I meet somebody new, at some point the conversation turns to “What do you do?” The question always fills me with dread and a familiar knot forms across my stomach. It’s not because I’m ashamed of what I do, but rather because I know it’s difficult to explain in layman’s terms to people whoRead more

“Of course I know my clients,” I hear you say. But have you truly profiled them and pulled them apart? Whether they are a regular referrer to your business or your top client, if you want to grow your business, you want more of them. But increasing these clients means you really need to knowRead more

Only a few decades ago, branding used to be the domain of consumer products like food and fast-moving consumer goods.  But today, brands are pervasive in every industry particularly professional service organisations. Luckily, we have many clients in professional services who are fully aware of the need to build and nurture their brand to remainRead more

Clients can often get caught unawares when a journalist calls. Sometimes they get flustered and feel compelled to answer questions on the spot. For this reason it’s best for an interview to be postponed momentarily so that you have time to gather your thoughts and research any information necessary. Don’t be afraid to buy timeRead more

Altitude Public Relations is pleased to promote two great-purpose events: CityHeart’s Green Heart Fair held on Sunday October 13 and Bicycle Queensland’s Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20. Both with key messages of sustainability and health and fitness, Caroline and Merrett enjoyed spreading the word about these two greatRead more