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Blog

Huh? A white paper on putting together a white paper?

By Caroline Thurlow | Content marketing, White paper writing | 0 comment | 18 March, 2013 | 0

White papers are fast becoming a powerful marketing tool in many industries, but particularly in financial planning and wealth management. They are also an extremely valuable way to research into and build your own understanding of the key issues that face your target client base. White papers are an invaluable support to get you closerRead more

Plain language in family law

By Caroline Thurlow | Plain language | 0 comment | 11 March, 2013 | 0

Plain language in family law made head way early this year with the Attorney General’s office releasing Family Law TermFinder, a plain language tool explaining common family law terms. When writing in family law – for either clients or colleagues – it is important to strike a balance between authority and readability. If you areRead more

Bike Week fast approaching

By Caroline Thurlow | Client news | 0 comment | 7 March, 2013 | 0

Tick, tock, tick tock … time is running out to enter the BDO Brisbane Coot-tha Challenge and Great Brisbane Bike Ride – flagship events of Bicycle Queensland’s annual Bike Week. We are proud to be publicising Bike Week again this year. If you want to register, go to bikeweek.bq.org.au. Or more importantly, become a BQ member at bq.org.au!Read more

Our new website

By Caroline Thurlow | Altitude Public Relations news | 0 comment | 6 March, 2013 | 0

We’ve got our new website up and running, thanks to Sarah from Mino Design. We have been helping so many clients developing and writing their websites, we needed to find the time to improve our own. Maybe we’re like plumbers with leaky pipes? Anyway, take a look around, see our admirers (that would be ourRead more

Grammar errors make you look dumb

By Caroline Thurlow | Content marketing, Plain language | 0 comment | 11 February, 2013 | 0

Communicating with your target audience is now easier than ever before with blogs, social media, and email. But with this ease comes prolific writing from some not so good writers. Writing blogs and regular e-newsletters can increase your presence with your target audience. But mistakes can significantly detract from your credibility: they simply make you look dumb.Read more

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