Social media and online communication means business people can send messages to target audiences more easily than ever before. Although this opens up lines of communication, it can also mean your message can get caught up in a whole lot of communication noise and not really be heard at all.When wri
Read more

Many companies are being encouraged to communicate to target audiences using social media tools such as Twitter, facebook, LinkedIn.And for most businesses, they can be tailored to make a great additional tool for our communication and marketing toolbox.However, some  businesses are being told that
Read more

Clients frequently come to us with a story they think should make headlines. However, what you might think would be of interest to others may be difficult to sell to a mass audience. Within the context of a rapidly changing media landscape, the definition of news is a constant. The old Journalism 10
Read more

Well Christmas is almost upon us again. And after another busy year for us all, it's the time for storms, the beach and of course the beautiful Christmas beetles are out again.Although these little guys conjure up nothing like like the beauty and high flying images that our logo bird - the hummingbi
Read more

In response to Merrett's recent blog about why she hates telling people she's in PR, I said to her, that's exactly why I tell people that I'm a writer!Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett's post describes.
Read more

Whenever I meet somebody new, at some point the conversation turns to “What do you do?” The question always fills me with dread and a familiar knot forms across my stomach. It’s not because I’m ashamed of what I do, but rather because I know it’s difficult to explain in layman’s terms to
Read more