This is the third post in a series talking about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, archaic words and wordiness can make sure your message is ‘lost in translation’.Clichés are express
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We recently wrote about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, confusable words or verbosity can make sure your message is ‘lost in translation’.This post looks at the use of gobbledygook:
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Caroline's recent trip to China highlighted the importance of choosing the right word when communicating. Many of you have probably experienced messages that have been lost in translation, like this rather funny photo.In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms,
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If you compiling information for a white paper writer or completely writing it yourself, remember these little details. They will help ensure your paper hits the mark.Watch the length – Ideally, white papers should be between six and 12 pages long. Too short, and your paper risks being seen as too
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White papers are fast becoming a powerful marketing tool in many industries, but particularly in financial planning and wealth management. They are also an extremely valuable way to research into and build your own understanding of the key issues that face your target client base. White papers are a
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Communicating with your target audience is now easier than ever before with blogs, social media, and email. But with this ease comes prolific writing from some not so good writers.Writing blogs and regular e-newsletters can increase your presence with your target audience. But mistakes can signifi
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