"Of course I know my clients," I hear you say. But have you truly profiled them and pulled them apart?Whether they are a regular referrer to your business or your top client, if you want to grow your business, you want more of them. But increasing these clients means you really need to know what mak
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Only a few decades ago, branding used to be the domain of consumer products like food and fast-moving consumer goods.  But today, brands are pervasive in every industry particularly professional service organisations. Luckily, we have many clients in professional services who are fully aware of the
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Clients can often get caught unawares when a journalist calls. Sometimes they get flustered and feel compelled to answer questions on the spot.For this reason it’s best for an interview to be postponed momentarily so that you have time to gather your thoughts and research any information necessary
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Altitude Public Relations is pleased to promote two great-purpose events: CityHeart's Green Heart Fair held on Sunday October 13 and Bicycle Queensland's Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20.Both with key messages of sustainability and health and fitness, Caroline
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In this last post in a series about the impact word choice has on how effectively your message is received, we look at wordiness including verbosity, redundancy, and superfluity.Verbosity is using big pompous words. Redundancy is using words that say the same as another word. While superfluity is a
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In the second last post in a series about choosing the right word when communicating, we look how archaic words are still appearing in many business's writing, particularly standard letters.Archaic words are words and phrases that were once used regularly, but are now less common. Of course, the Eng
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