Euphemisms are words and phrases that soften hard expressions and create an air of politeness. Different industries have different euphemisms, and not all are bad. However, we recommend you apply the same rules to euphemisms as you do for cliches: use them if they add value to your writing. Don't us
Read more

In this fourth post in a series talking about the importance of choosing the right word when communicating, we look at colloquialisms. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, archaic words and wordiness can make sure you message is ‘lost in translationâ
Read more

This is the third post in a series talking about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, archaic words and wordiness can make sure your message is ‘lost in translation’.Clichés are express
Read more

We recently wrote about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, confusable words or verbosity can make sure your message is ‘lost in translation’.This post looks at the use of gobbledygook:
Read more

Caroline's recent trip to China highlighted the importance of choosing the right word when communicating. Many of you have probably experienced messages that have been lost in translation, like this rather funny photo.In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms,
Read more

Entries are now open for the Santos GLNG Brisbane to Gold Coast Cycle Challenge on Sunday October 20. For the third year running, Altitude Public Relations will be working alongside Bicycle Queensland to raise awareness of the biggest bike ride in Queensland's event calendar. As well as taking on th
Read more