In this last post in a series about the impact word choice has on how effectively your message is received, we look at wordiness including verbosity, redundancy, and superfluity.Verbosity is using big pompous words. Redundancy is using words that say the same as another word. While superfluity is a
Read more

In the second last post in a series about choosing the right word when communicating, we look how archaic words are still appearing in many business's writing, particularly standard letters.Archaic words are words and phrases that were once used regularly, but are now less common. Of course, the Eng
Read more

Euphemisms are words and phrases that soften hard expressions and create an air of politeness. Different industries have different euphemisms, and not all are bad. However, we recommend you apply the same rules to euphemisms as you do for cliches: use them if they add value to your writing. Don't us
Read more

In this fourth post in a series talking about the importance of choosing the right word when communicating, we look at colloquialisms. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, archaic words and wordiness can make sure you message is ‘lost in translationâ
Read more

This is the third post in a series talking about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, archaic words and wordiness can make sure your message is ‘lost in translation’.Clichés are express
Read more

We recently wrote about the importance of choosing the right word when communicating. In business, using jargon like gobbledygook, clichés, colloquialisms, euphemisms, confusable words or verbosity can make sure your message is ‘lost in translation’.This post looks at the use of gobbledygook:
Read more