Professional Services Marketing

Here’s where we like to fly the flag for our respected clients and share what keeps our ‘to do’ list full most days. Are you over-communicating? Find the frequency sweet spot By Caroline Thurlow | 2 comments Social media and online communication means business people can send messages to target audiences more easily than ever
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Are you over-communicating? Find the frequency sweet spot

Social media and online communication means business people can send messages to target audiences more easily than ever before. Although this opens up lines of communication, it can also mean your message can get caught up in a whole lot of communication noise and not really be heard at all. When writing blogs or e-newsletters,
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Communicate quality content, don’t just fill a quota

Many companies are being encouraged to communicate to target audiences using social media tools such as Twitter, facebook, LinkedIn. And for most businesses, they can be tailored to make a great additional tool for our communication and marketing toolbox. However, some businesses are being told that they must send a certain number of tweets on
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It’s beginning to look a lot like Chistmas

Well Christmas is almost upon us again. And after another busy year for us all, it’s the time for storms, the beach and of course the beautiful Christmas beetles are out again. Although these little guys conjure up nothing like like the beauty and high flying images that our logo bird – the hummingbird –
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Why I don’t tell people I’m in PR!

In response to Merrett’s recent blog about why she hates telling people she’s in PR, I said to her, that’s exactly why I tell people that I’m a writer! Whenever I meet somebody new, or do my elevator pitch, I hardly ever say upfront that I am in PR, for all the reasons that Merrett’s
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What’s a value proposition?

Only a few decades ago, branding used to be the domain of consumer products like food and fast-moving consumer goods. But today, brands are pervasive in every industry particularly professional service organisations. Luckily, we have many clients in professional services who are fully aware of the need to build and nurture their brand to remain
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