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Lost in translation 6 – Archaic words

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 16 September, 2013 | 0

In the second last post in a series about choosing the right word when communicating, we look how archaic words are still appearing in many business’s writing, particularly standard letters. Archaic words are words and phrases that were once used regularly, but are now less common. Of course, the English language continually evolves, and possiblyRead more

Lost in translation 5 – Euphemisms

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 2 September, 2013 | 0

Euphemisms are words and phrases that soften hard expressions and create an air of politeness. Different industries have different euphemisms, and not all are bad. However, we recommend you apply the same rules to euphemisms as you do for cliches: use them if they add value to your writing. Don’t use them if they detractRead more

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