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Home Search results for "plain language"

Lost in translation 7 – Wordiness

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 30 September, 2013 | 0

In this last post in a series about the impact word choice has on how effectively your message is received, we look at wordiness including verbosity, redundancy, and superfluity. Verbosity is using big pompous words. Redundancy is using words that say the same as another word. While superfluity is a bit like gobbledygook, using unnecessaryRead more

Lost in translation 6 – Archaic words

By Caroline Thurlow | Communication strategy, Content marketing, Plain language | 0 comment | 16 September, 2013 | 0

In the second last post in a series about choosing the right word when communicating, we look how archaic words are still appearing in many business’s writing, particularly standard letters. Archaic words are words and phrases that were once used regularly, but are now less common. Of course, the English language continually evolves, and possiblyRead more

Plain language in family law

By Caroline Thurlow | Plain language | 0 comment | 11 March, 2013 | 0

Plain language in family law made head way early this year with the Attorney General’s office releasing Family Law TermFinder, a plain language tool explaining common family law terms. When writing in family law – for either clients or colleagues – it is important to strike a balance between authority and readability. If you areRead more

Grammar errors make you look dumb

By Caroline Thurlow | Content marketing, Plain language | 0 comment | 11 February, 2013 | 0

Communicating with your target audience is now easier than ever before with blogs, social media, and email. But with this ease comes prolific writing from some not so good writers. Writing blogs and regular e-newsletters can increase your presence with your target audience. But mistakes can significantly detract from your credibility: they simply make you look dumb.Read more

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